Platforms often charge listing fees, transaction fees, and commissions, which can really affect your profits
Ecommerce platforms have their own policies and rules which can change anytime and can impact your business.
Customization of products on these platforms makes it harder to create and promote your brand’s unique personality and values to your audience.
These platforms gives limited access to customer data which can restrict your ability to build a direct relationship with your customers.
Having your own website avoid paying heavy fees and commissions to third-party platforms.
Owning your website grants total control over its design, features, functionality and can customize with your brand's vision and goals.